FROM CONNECTIONS TO CONVERSIONS

The art of LinkedIn Marketing

LinkedIn: Where Professionals Grow and Deals Begin

LinkedIn is the world’s leading platform for professionals—designed to empower business networking, accelerate career growth, and amplify thought leadership. Its mission, “Do business where business is done,” captures its unique role as the global crossroads of opportunity, collaboration, and innovation.

More than just a social network, LinkedIn is both a trusted ecosystem and a premium content hub, where meaningful connections thrive in a secure, respected environment trusted by millions. With cutting-edge insights, expert articles, and real-time industry data, it stands as the go-to destination for decision-makers—4 out of 5 members influence business outcomes.

This book is your practical, step-by-step guide to mastering LinkedIn: from building a compelling, magnetic profile to growing your influence and unlocking real business opportunities through the power of this dynamic platform.

LinkedIn: Εκεί όπου ανθίζουν οι επαγγελματίες και ξεκινούν οι συμφωνίες

Το LinkedIn είναι η κορυφαία πλατφόρμα για επαγγελματίες παγκοσμίως — σχεδιασμένη για να ενισχύει τη δικτύωση, να επιταχύνει την επαγγελματική ανέλιξη και να προβάλλει ουσιαστική σκέψη και ηγεσία. Η αποστολή του, «Κάνε δουλειές εκεί που γίνονται οι δουλειές», εκφράζει τον μοναδικό του ρόλο ως σημείο συνάντησης ευκαιριών, συνεργασίας και καινοτομίας.

Δεν είναι απλώς ένα κοινωνικό δίκτυο, αλλά ένα αξιόπιστο οικοσύστημα και ταυτόχρονα μια πλατφόρμα περιεχομένου υψηλού κύρους, όπου αναπτύσσονται ουσιαστικές συνδέσεις σε ένα ασφαλές και σεβαστό περιβάλλον που εμπιστεύονται εκατομμύρια επαγγελματίες. Με άρθρα ηγετικής σκέψης, αναλύσεις κλάδων και αξιοποιήσιμα δεδομένα, το LinkedIn αποτελεί σημείο αναφοράς για όσους λαμβάνουν αποφάσεις: 4 στους 5 χρήστες έχουν ενεργό ρόλο στη διαμόρφωση επιχειρηματικών εξελίξεων.

Αυτό το βιβλίο αποτελεί τον πρακτικό, βήμα-βήμα οδηγό σας για να δημιουργήσετε ένα δυναμικό προφίλ, να αυξήσετε την επιρροή σας και να αξιοποιήσετε πραγματικές επαγγελματικές ευκαιρίες μέσω του μοναδικού οικοσυστήματος του LinkedIn.

FROM CONNECTIONS TO CONVERSIONS The art of LinkedIn Marketing

Name: FROM CONNECTIONS TO CONVERSIONS The art of LinkedIn Marketing
Brand: ΕΚΔΟΣΕΙΣ ΕΣΟΠΤΡΟΝ
SKU: ESO216

SKU: ESO216

17,90 €

Ποσότητα

LinkedIn: The New Power in Marketing and Personal Influence

In today’s professional landscape, LinkedIn is far more than just a social network — it’s the platform where careers are built, strategies are shaped, and the leaders of tomorrow take root. This book is a comprehensive guide to leveraging LinkedIn, offering not just techniques and strategies, but a complete philosophy around professional presence, networking, and influence.

From understanding LinkedIn’s evolution to creating a standout profile, the reader is guided step-by-step through every essential stage: how to build authentic connections, develop a personal brand, craft meaningful content, run high-performing ad campaigns, and use SEO within the platform.

The book also tackles the most common misconceptions and mistakes users make, provides deep insight into performance metrics, and explores thought leadership as a strategic tool for entrepreneurs and professionals. With real-world examples, actionable advice, and a forward-looking view of emerging trends, it concludes with a personalized action plan to help readers build a strong and sustainable LinkedIn presence.

Whether you’re just starting out or looking to level up your LinkedIn strategy, this book is your hands-on toolkit — designed to turn LinkedIn into a source of growth, connection, and real professional impact.
Vasileios Mylonas is a digital strategist, educator, and one of the

world’s top LinkedIn marketing experts. He is the Founder and

Digital Strategist of The Cool Lion, Greece’s first agency ded-

icated exclusively to LinkedIn marketing.

In 2023, he became the first Greek to achieve LinkedIn Certi-

fied Marketing Expert status, joining an elite group of 50

global professionals. A year later, he was recognized as one of

LinkedIn’s top 30 Marketing Influencers worldwide, one of

just eight in Europe.

With a background in Economics and Regional Development

from Panteion University and an MSc in Behavioral Economics

and Growth & Sustainability from Tilburg University, Vasileios

blends analytical thinking with strategic execution. Since 2012,

he has worked across digital marketing disciplines, consulting

brands and professionals on growth strategies. His expertise has

also led him to teach at prestigious institutions, including Grow

with Google, Next MBA, and LinkedIn Marketing Labs.

A LinkedIn power user since 2014, Vasileios has built a career

leveraging the platform’s potential to connect, mentor, and

grow. Through this book, he shares the strategies, insights, and

frameworks that have helped him and countless others

achieve success - whether that means scaling a business,

building thought leadership, or unlocking new career op-

portunities.

This isn’t just a book, it’s a playbook for turning LinkedIn into

your most valuable asset.
Έτος Έκδοσης: 2025

ISBN: 978-618-5579-41-8

Συγγραφέας: Vasileios Mylonas

Επιμέλεια: Styliani Oikonomou

Αριθμός σελίδων: 152

Διαστάσεις: 210mm x 140mm

Βάρος: 232 gr